It seems to me it would be almost sacrilegious to write about anything
in this issue other than the massive
misery and destruction caused by Hurricane Katrina.
I'll begin by describing my own personal
experience with this storm.
As far as I can remember,
Hurricane Katrina wasn't even mentioned on the news until
Tuesday or Wednesday of last week. At that time, it
was described as "something we didn't have to worry much
about." The weather forecasters said it might hit southeastern Florida but, it
would probably hit as a tropical storm or a very weak
Category 1 hurricane. For those of you who don't live in
"hurricane country", to qualify as a Category 1 hurricane, it
has to have sustained winds of at least 74 miles per hour.
On Thursday, I was scheduled to fly out of
Miami to
Baltimore to speak at the Agora Internet Marketing Seminar.
(Which, by the way, was an excellent seminar.) My plane was
scheduled to leave mid-afternoon. But I was afraid it
wouldn't take off before the winds got so strong from the
"outskirts" of Hurricane Katrina, all the
flights from Miami International Airport would be delayed or
outright canceled.
I considered myself very fortunate as I was
able to board the plane. Once on it, I strapped myself in and we
rolled out onto the runway. And there we sat. And sat. And
sat. Our plane remained on the tarmac for two hours. Was it
because Hurricane Katrina's winds were holding us back? No.
We sat on that tarmac for two hours...
because...
We Had A Malfunctioning
Toilet In The Back Of The Plane!
All the while, I kept thinking, "Come on,
let's get this baby in the air. If we don't leave fairly
soon, they're going to shut down the airport and I won't be
able to make the trip. We can do without a toilet for a
couple hours."
Finally, the restroom problem was fixed by a
maintenance crew and we got off the ground and headed toward
Baltimore.
The flight was nice. I met an interesting
woman from Columbia who was starting a business of importing
mahogany caskets. She and I laughed and joked and discussed
marketing while waiting on the tarmac and during the entire
flight.
When I arrived in Baltimore, the
people were courteous, the city was clean and charming, the
hotel was first class. The people I met, especially those
from Agora, could not have been more accommodating and
friendly.
Meanwhile, back at the ranch (meaning Miami), the
"nothing to worry about" hurricane
did come ashore. It came in about 25 miles north of where I
live in Miami. And then, the hurricane lived up to the name
given it by the mayor of New Orleans (he called it the
"x-factor hurricane"). Hurricane Katrina made almost a 90 degree left
turn and headed dead south for Miami. The
weather stations clocked gusts of winds of 95 miles per hour
about 2 miles south of where I live. Then Katrina made a right turn and headed in
a westerly direction into the Gulf of Mexico.
Then, in almost no time whatsoever, Katrina
morphed into the biggest Category 5 hurricane (meaning
sustained winds topped 155 miles per hour) in recorded
history. I don't think I need to describe to you what has
happened since. It is the biggest natural catastrophe
in United States history and it virtually dominates the
news.
I'll talk about the problems being
experienced by the people in the hardest hit Gulf states
(Louisiana, Mississippi and Alabama) in a moment.
But first, I'd like to tell you a little bit about what this
"nothing to worry about" hurricane did to Miami.
As of yesterday, there were still 70,000
people living here without electrical power. The estimated
hurricane damage to the Miami area is 100 million dollars.
And we are the people who got off "easy".
Just as a personal note, I didn't fly back
from Baltimore until Monday and Miami was, I would guess 85%
back to normal then.
Anyway, some of my well meaning, good
hearted friends in marketing are organizing various
hurricane relief efforts. I, myself, am not. At least, not
yet.
Back when Hurricane Andrew demolished the
southern tip of Florida in August, 1992, the devastation was
unbelievable. Homestead and Florida City (hardest hit areas
just south of Miami) were completed ravaged by Andrew.
Hurricane Andrew virtually flattened that region. A couple of days after
Andrew went
through, I hired a pilot in a single engine airplane to fly
me over these areas. I hung out of the
airplane with a friend hanging onto my legs so I wouldn't
fall to earth, and I took hundreds of photos with my trusty Leica
M6 camera.
Those photos were used by the government to
help document the extent of the hurricane damage. They were
also shown on television while I was being interviewed describing the damage.
The most dramatic of the photos
appeared in the newspaper, "The Key West Citizen" and they eventually hung
for weeks in a Key West art gallery.
But the most important thing those
photographs helped me to do was... raise money for Hurricane
Andrew Relief.
What I did was, I held a hurricane relief
seminar in Key West, Florida at the Holiday Inn. I didn't
charge one single penny for the attendees to come. All I asked
is that each of them make a donation to the Red
Cross to be used to help the victims of Hurricane
Andrew.
I also said no one could make a
donation until the end of the seminar. The reason I did that
was I wanted to put on the best seminar humanly possible... so
that... people would be encouraged to donate in a very generous
manner.
I also had the most dramatic of my hurricane
destruction photographs enlarged to poster size and
displayed them all around the seminar room.
After looking at
those blown-up pictures of the obliterated areas, and
listening to me and my other speakers teach them all about
marketing for days on end, my attendees donated so much money
to the Red Cross for Hurricane Andrew Relief... that when the
Red Cross lady was given the total check...
She Actually Burst Into Tears!
I was told I had raised more money for
the victims of Hurricane Andrew than any other individual.
That was not true. It was me and hundreds of my loyal
readers who raised that money. I certainly in no way did it
alone. I was only the spark that ignited a firestorm of
generosity.
However, I'm not sure I would do it exactly
the same way again. I've heard some things about the Red
Cross which makes me think twice about
that organization. I've heard from veterans of World War II who said
the Red Cross would come close to the front lines where our
boys were fighting with hot coffee and donuts... and then...
charge them for this "service". I don't know if this is true
but, I've heard numerous stories like this from a number of
different people.
And then after the terrorist planes hit on
September 11, millions, tens of millions,
perhaps hundreds of millions of dollars were donated to the
Red Cross for the express purpose of helping the 9/11
victims. Unfortunately, a large portion of that money was NOT given to the
victims of 9/11.
The Red Cross then explained when
money is donated to them, they put it all into a big pot and
distribute it to people who need it, as the Red Cross sees fit. That's
sure not how the generous people who donated money to the
Red Cross specifically for the
victims of 9/11 intended it to be used.
Also, there has been somewhat of a scandal a
few years back about the executives of the Red Cross
siphoning off a good deal of the money donated to that
organization. The funds were not used for humanitarian
purposes... but rather... put into these executives' own
pockets.
Don't get me wrong. I don't mean to paint
the Red Cross with a black brush. It's just I am
now skeptical about how they use the money they get from all
generous citizens who want to help their far-away neighbors
experiencing unexpected suffering. Like with Hurricane
Andrew. And now Hurricane Katrina.
Actually, I'd like to hear from some of my
readers. If any of you have stories about the Red Cross...
either negative or positive... I'd love to read those
stories. Write me at
NoSexGary@aol.com .
Now, let's move forward to the hurricanes
which hit Florida last year. In case you don't live in
Florida, I'll remind you we had four major hurricanes hit
this state in just six weeks. (Charley, Dennis, Ivan and
Jeanne.) The damage was astounding.
Something like 3 out of 5 homes in Florida suffered damage
or complete destruction from those hurricanes.
At that time,
I tried to help by giving a very informative telemarketing
conference which people could listen to for free. All I
asked in return was they donate to the victims of the destructive hurricanes.
Back then, we didn't ask the donations be made to the Red Cross.
That's because my assistant, Theresa, did her own investigation to
find out where donations should be sent...
So All The Money Would Actually
Be Delivered Directly To The Victims
Of Those Hurricanes!
She
found the best organization to distribute the money was the
Rotary Club in Punta Gorda (near Ft. Myers, Florida where
Hurricane Charley hit). I don't know how much money we raised by our
efforts (since the donations went straight to the
Rotary Club). I hope it was considerable and I'm sure every
penny
helped.
Now, let's talk about FEMA. FEMA is the
United States' governmental organization which dispenses money to victims of natural disasters.
Last year,
during those four major hurricanes, the places that got the
most money... and... got it almost immediately... were the
cities of Miami (Dade County) and Ft. Lauderdale (Broward
County). That's kind of curious. These are the two
counties who suffered the least hurricane damage in nearly
all of Florida. The truth is, Miami and Ft. Lauderdale completely lucked out... but... a
number of slick, savvy, sleazy people filed fraudulent claims
and got paid enormous amounts of money by FEMA.
What about the people who got crushed by
Charley, Dennis, Ivan and Jeanne? The folks in Punta Gorda?
Orlando? Pensacola?
The cities which were almost leveled? Many of these
individuals have not yet collected any relief money
whatsoever from FEMA. Many of them are still homeless, broke, and have
received no aid whatsoever.
Let's shuck right down to the cob: If there
were a contest for the two most corrupt cities in the United
States, New Orleans and Miami would be duking it out for top
position. The governments of both Miami and New Orleans are
both so incredibly corrupt, if it weren't so tragic, it
would be laughable. But, as corrupt as the governments of
those cities are, there are hundreds of thousands of other
people who live in those areas who are honest, decent,
God-fearing people, who do their best to do whatever they
can to make the world a better place.
So, how do we help the people of New
Orleans, Biloxi, and Gulfport? Do we send a check to the Red
Cross and allow them to spend it any way they choose?
Even if any governmental agency did want to
send a check to the afflicted people, it was pointed out on the news
this morning, there are no banks within a number
of miles where they could cash those checks.
There are no ATM machines. There are no supermarkets. There are no check cashing
type businesses.
Even if those people could get a check...
and even if they could cash those checks... there's not even any place
to spend the money. No Wal-Mart's, no K-Mart's, no Home Depot's,
no Lowe's, no Publix's, no Winn Dixie's, no Chevron's, no
Amoco's, and by the most recent estimate of the
mayor of New Orleans...
There Will Not Be Enough Electricity
To Illuminate A Single Light Bulb
In That City For At Least
12 To 16 Weeks!
What should we do? How can we help these
people? The truth is, I don't know.
At least I don't know yet.
If any of you have any ideas about this, I'd
like to hear them. I personally feel the pain of
the people who are suffering the aftermath of Hurricane
Katrina. I, too, would like to help to the best of my
ability. But right now, I just don't know how.
I'm thinking I might hold a gigantic
free seminar. I'd ask each of the attendees to make a generous
donation to help the victims of this terrible disaster. But
the truth is, I don't know who or what organization the
donations should be made to.
This disaster is a real bitch. It's the
worst in the entire history of our country. People
are already playing the "blame game". They're blaming the mayor of New
Orleans, the governor of Louisiana, the U.S. army, the
U.S. government, the engineers who built the levees, and on and on and on. But the truth is, it's pretty difficult to
anticipate and prepare for a disastrous event of this
magnitude which has caused problems never faced in our
history.
To sum it all up, I'd like to help but I
don't know how. If any of you have any ideas, please share
them with me via email at NoSexGary@aol.com.
In the meantime, I
think the best thing we can do right now is simply... pray
for these people.
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Sincerely, |
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Gary C. Halbert
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