Halbertism #15

Saturday, May 29, 2004

Ground yourself in the true fundamentals of marketing... heighten your awareness of what's working NOW... and continually capture ideas, headlines, thoughts, techniques, etc.

And where do put all this vital information? On 3x5 index cards. You should ALWAYS have a stack of these with you... wherever you go.

Doing this systematically programs your mind to "connect the dots" so you can come up with a constant stream of winners.