Halbertism #20

Thursday, June 3, 2004

Here's a big (VERY BIG) marketing tip if you sell via the Internet.

Most people send auto responder messages to their customers. That's really dumb... because... once you have their name and address... you should send all your sales pitches... via snail mail.

Why?

Simply because snail mail pitches produce at least 20 times as many sales as e-mail pitches. In fact, I just got a call from one of my clients who (because of my advice) started sending snail mail pitches to his customers instead of e-mail pitches. And he says...

He Is Getting

At Least 40 Times

As Many Sales!