From:
North of Jewfish Creek

Dear Friend & Subscriber,

As far as I can tell, there has been nothing but bullshit written about the real secrets of how to have a profitable website on the Internet.

There are only two major secrets about how to do this and I am going to explain each one of them to you in detail... right here... in this newsletter.

SECRET #1:  Content

Nothing is as important as content. No matter how vigorously you promote a book, if that book contains nothing but empty pages, it will never become a best seller. If it is a fiction book, it has to be extraordinarily well written. If it is a non-fiction book, it has to contain honest-to-God, useful and unique information.

And so it is with websites.

If your website is truly rich and contains "for real" useful and unique information... and... it contains a LOT of it... most likely, you won't even have to promote your website. Once just a few people read it, it will get so much word-of-mouth publicity, it will snowball into having more readers than you could ever believe.

There is no website on the Internet that contains more useful and unique information than the one I publish at...

www.TheGaryHalbertLetter.com

And, I have done nothing whatsoever to promote my website. Yet, my readership numbers are staggering.

The other day, a real Internet and website expert was visiting with me  here in Miami. He knows how to get the stats on all of the websites in the entire world including how they are ranked in various ways. He was able to show me how my website is ranked by the amount of traffic that goes to the site.

Do you know that even with no promoting, my website gets more traffic than 50% of all the other websites in the entire world?

Do you know that, in fact, my website gets more traffic than 70% of all the websites in the world?

Do you know that, in fact, it gets more traffic than 90% of all the others in the world?

Do you know that, in fact, my website gets more traffic than 99.9% of all the others?

In fact, www.TheGaryHalbertLetter.com gets more traffic than...

99.999% Of All The Websites
Everywhere On Earth!

This is NOT a category ranking. This IS a ranking of every website that exists.

And with no promoting whatsoever.

How can this be? It's simply because... my website delivers on the Number One criteria of any popular book, magazine, newspaper, newsletter or website. You know what that criteria is?

Have Something To Say!

If you don't have something to say that is true, interesting, useful and unique, you can spend millions of dollars and thousands of hours promoting your website and all you'll ever get is a handful of readers who visit it maybe more than once. Yet, on the other hand, if your website is content-laden, the sky is the limit... even if... you do no promoting whatsoever.

Do you know how stupid the advice is of people who tell you they can get your website to use certain words that will pop up in the top ten hits on a search engine? That's absolutely insane. Imagine this: You publish a website on knitting and someone is searching for information on volcanos. This "someone" types the word "volcano" into their search engine and lo and behold, he or she is "tricked" into going to your website on knitting. Big accomplishment, right? How long do you think the person interested in volcanos is going to read your website on knitting? And how often do you think he or she will come back to your website?

I could go on and on, but frankly, I'm too exhausted to go on much of a rant today.

One good print ad in the proper media will eclipse 20-years of nonsensical online promotions. Forget about tricky "key words", affiliate programs (they're usually just another version of multi-level marketing), and every other piece of advice an Internet guru gives you... unless... that guru is making tons of money on his own website (which sells something other than how to make money with a website).

Below is an ad which is scheduled to appear in USA Today in June. It was written (quite obviously) to promote my website:

Now let me ask you something, after all the millions of people who read USA Today read that ad, how many of them do you think will visit my website? Not only will they visit it, they'll keep coming back time after time after time. Why? Because my website really does contain honest-to-God, useful and unique information. And all of those hundreds of thousands of people will tell their friends... and soon... I expect my biggest problem will be...

Making Sure My Web Server Can
Handle All The Traffic!

I am already flooded every day with e-mails from people who want to do joint ventures with me, become clients, and everything else you can possibly imagine. You see, if you're really good at what you do, you don't even have to ask for business. You know a really good mechanic gets so much word-of-mouth publicity, he has a constant stream of strangers begging him to work on their cars. The same is true of a good copywriter/website publisher.

Last month, I said I hadn't been taking clients for a few years but I was going to start taking a few again. Even with my fee of $15,000 upfront plus 5% of gross sales, I have had a non-stop stream of clients. This was really surprising, even to me, until my new friend, Ed Dale, showed me how much traffic my website was getting.

Many of you know I don't believe in raising prices without warning. So, I'm telling you right now... this is your very last chance to ever hire me at my standard $15,000 upfront fee plus 5%. I've decided that eleven days after this newsletter appears on my website, I am doubling what I charge to $30,000 upfront and 10% of gross sales. And, after the ad you just read breaks in USA Today, my fees will most likely go much higher.

Here's the simple truth: If you have something to sell by direct marketing, all the elements of your success will be totally impotent unless somebody writes a great advertisement or sales letter for you. Good copywriters aren't expensive. In truth, they are "free" because of all the profit they make for their clients. Bad or even mediocre copywriting is extremely expensive. How so? Bad or even mediocre copywriting costs you time, money and lost opportunities.

So anyway, my old deal of $15,000 upfront plus 5% is only good for eleven more days.

You've Been Warned!

	Sincerely,
	Gary C. Halbert

Copyright © 2003 Gary C. Halbert.  All Rights Reserved.