Halbertism #17

Monday, May 31, 2004

Using negative adjectives in your headlines work like crazy.

Here are some examples:

Desperate Nerd From Ohio...

 One-Legged Golfer...

 Blind Medical Doctor Discovers...

 Half-Dead Cuban Washes Ashore In Miami...

With Strangest Secret That Can Double

The Income Of Most Americans!

You get the idea, don't you?

Well, the hell with you if you don't.