Halbertism #47

Wednesday, June 30, 2004

ALWAYS keep in mind that the people of

America sort through their mail while standing

over a wastebasket.

This is the single-most-important concept you will ever learn about direct mail advertising.

I think it goes without saying... the only exception to this is when people are reading their e-mails... and... they have one hand on their mouse... ready and eager to hit the "delete" button.