From:
North of Jewfish Creek

Dear Friend & Subscriber,

If you read just the first 2 pages of this letter, you will learn a secret that will probably... make you rich!

If you read the other 18 pages, you will learn about other secrets... that... (if you choose to use them) can make you more money than any sane person can possibly spend!

Why am I sending you this information? Well, a short time ago, you read a message from me (delivered to you by the magic of the Internet)... and... that message said:

Remember that message? I'm sure you do. And, you did your part. You trusted me with your "snail mail" address. And now, it's time for me to live up to my end of the bargain. So, follow along as I reveal the secret I promised you...

Suppose you have a website and you sell something on that site. Let's say that (so far) you have sold whatever it is you are selling to 10,000 people. And now, you've come up with another product your 10,000 customers might be interested in. So, you write a sales pitch and you send it to your customers.

You decide to send 5,000 of your customers your sales pitch by e-mail... and... the other 5,000 customers the same sales pitch by snail mail. Will it make a difference?

Here is what will happen: Whatever amount of orders you get from your 5,000 e-mails, you will get...

20 Times More
Orders From Your
Snail Mail !

That means, if you get 15 orders from your e-mail "mailing"... you will get... 300 orders from your 5,000 snail mail mailing.

Take a moment to think about how important that is.

Let's say your product is a book you sell for $37.00. The 15 orders from your e-mail pitch would bring in $555.00. Of course, it didn't cost you a dime to "mail" any of those 5,000 e-mail pitches either. And, it didn't cost you a dime to fill your orders either since all you had to do was send your customers an e-mail with an attachment containing the e-book.

So, since you can "mail" your pitch and deliver your book for free over the Internet, your net profit is the same as your gross profit. Namely...

$555.00

But now, let's take a look at the numbers from those 5,000 snail mail pitches you sent out. Since you got 20 times as many orders, you ended up selling 300 books. At $37.00 apiece, you took in $11,100. Oh, but wait... sending out those 5,000 snail mails was NOT free. You had to pay approximately 70¢ to mail each one of them. That cost you $3,500.00 to physically mail out those 5,000 snail mail sales letters.

And, it gets worse. You actually had to pay to fulfill all those 300 books too. Let's say it costs about $3.00 apiece to fulfill those orders. Damn, that's another $900.00 you had to shell out.

Therefore, with the cost of the mailing ($3,500) and the cost of fulfilling those 300 book orders ($900) you had to spend a big fat $4,400.00. That's so sad.

Because, when you deduct those $4,400 expenses from the $11,100 you took in... well...

Your
Net Profit
Is... "Only"
$6,700.00!

And, just in case you don't have a calculator handy, that means your snail mail produced...

More Than 12 Times
As Much Profit...
As The "Free" E-Mail !

This is NOT an exaggeration. These numbers are typical.

You see, there are SO MANY "spam filters" between you and the person you are attempting to send your e-mail to, fewer and fewer of your messages are being delivered every day. And, even IF your email message did get delivered, the chances are very high your message will be deleted by the person you sent it to. And, even IF your e-mail got delivered, opened and read, it probably wouldn't be believed.

Study after study has shown people just plain, flat-out DON'T believe almost any of the e-mails they receive.

On the other hand, there are no "spam filters" between you and the person you are attempting to send your snail mail letter to. And, when your letter is delivered, the chances are very high your message will be opened. And, when your letter got delivered, opened and read, it probably would be believed. You see, study after study has shown...

Snail Mail Has A
2,000% To 12,000% Higher
"Believability Factor" Than E-Mail !

What you have just read is the biggest unknown secret to making huge website profits.

And, I know many other website profit secrets nobody else knows about. One such secret is...

How To Run Full-Page
Newspaper Ads Promoting
YourWebsite... 100% Free!

In fact, at the risk of ruining my reputation for modesty, I am going to make a rather bold statement...

I Now Honestly Believe
I Know More About How To
Increase The Profit Of AWebsite
Than Anyone Else On Earth!

I'm not kidding. I really do believe that is an accurate statement. Here's a true story: I was visited recently by a man named Ed Dale from Australia. (He has since moved to England.) Ed is one of those very rare people who started a profitable dot.com company and then... SOLD IT FOR CASH... at the peak of the frenzy. Then, Ed took the cash from the sale of his dot.com company and made some shrewd investments and even shrewder business decisions. And so, his fortune has now multiplied to double digit millions.

Ed has now started to create websites and has set out to learn everything he can about how to make those websites more profitable. He told me recently every marketing book he has read, every audio or video tape he has listened to or watched, every seminar he has attended, all pointed him to me, Sir Gary of Halbert, as the best copywriter and direct marketer online today.

Naturally, I would be the last to deny that... so... when Ed rang me up on the "blower" (that's Australian meaning 'he called me on the phone') I invited him to visit me in Miami. I learned a lot about Ed during our visit. One of the things I learned about him is, he always attempts to seek out and then work with only the very top people in their chosen fields of expertise. Another (of many) things I learned was Ed had five operating websites... and... each of those websites was as different from each other as they could possibly be.

I'm listing them for you here:

That's quite a unique mixture of websites, wouldn't you agree? I can't imagine how any five websites could be more different in content than those five are from each other.

Anyway, Ed and I chatted for a bit and then I told him about how I know more about increasing website profits than anyone else in the world. And, we made a dinner bet. The bet was, I could show him how to make a simple change to each of his websites which would exponentially increase his profits... immediately... on each of the sites. If I failed, I'd owe him dinner. If I won, he'd owe me dinner. I also told him this was only one of about a dozen website profit breakthroughs I had made...

And Nobody Else In The World
Knows About Them!

Let us mush on: Ed returns to Australia and makes the change I told him to make to all five of his websites. Soon, he calls me: "Well mate, it looks like I owe you a dinner!”

"Why is that?” I asked, "did my suggestion work out for you?”

"Work out? Are you daft, mate? What you told me to do increased the profitability of every one of my five websites... immediately! The lowest profit increase was 300% and the highest was about 1,000%!” (NOTE: I'll bet you a dollar to a donut that anybody who visits those sites will not be able to detect the profit-making secret I had Ed incorporate in them. It's something so sophisticated... even though it's elegantly simple... it's invisible to almost everybody.)

Anyway, I then reminded him this was only one of about a dozen secrets I have developed to increase website profitability. And, that if he would come to my Miami seminar (the one I just finished), he could learn the other secrets.

What Ed did amazed me...

First, he moved from Australia to London to be closer to me and the United States. Then, he DID attend my seminar... and... he was one of the guest speakers.

Ed Dale and I have now made a business arrangement. I am no longer for hire as a copywriter. I won't take on a single client. All I'm going to do from now on is work with Ed, keep writing my newsletter and, finish up a few unfinished marketing chores I owe a few people.

By the way, this seminar had fewer attendees than any other seminar I have ever given since I started writing my newsletter back in 1986. It was kept very small deliberately because my #1 Trusty Assistant Theresa couldn't be there to help me. She is now living with her dying father and is serving him as his primary caregiver.

So, to keep the seminar small, I only notified a fraction of my readers about it. And, it turns out, a lot of those I did notify were struggling with the loss of their homes and/or businesses caused by Hurricane Isabel. Others lucky enough not to lose their physical structures, had to deal with the loss of their electricity, phone service, computer access, fax lines, etc.

I actually had more website experts to help me with the seminar than I had seminar attendees. So, you know what we did? We gave each attendee a great deal of personal attention which would have been impossible under any other circumstances. And, we had the luxury of making this the most informative, useful, personal... and... intense... Internet/website seminar in all of recorded history.

For example, I had every single attendee tell me all about his or her website or, the website they were getting ready to put on the web. Then, I told every one of them... in exact detail... what they could do to improve the profitability of their website.

I told a few of them they should change the product they were selling. You see, many people believe the Internet is SO BIG, you can use it to sell anything. That's not true. Not if you want to make really BIG profits. If you want to make really serious money on the Internet, you have to limit yourself to a surprisingly small category (percentage-wise) of products or services you offer for sale on your site.

As I write this, I have at my side, a folder telling me (in rank order) the top 10,000 websites in the world. If your website is not among the top 10,000 sites, you are not making really, really serious money with your website. You might be making what you consider a lot but, you will be missing out on the truly humongous fungolas you could be raking in. So, one of the most important secrets Irevealed at my seminar was...

How To Select A Product Or Service That...
When Sold Via The Internet... Will...
Almost Guarantee You Make HUGE Profits!

And, why not? It costs the same amount of time and energy to sell a really profitable product or service as it does to create and maintain a site which only makes peanuts.

So, let's say you are selling one or more of those hugely-profitable products or services on your website. What is the first thing you should pay a lot of attention to? I am literally amazed no one else teaches this! Can you guess what it is?

It's The NAME
Of YourWebsite!

Come closer. Pay attention here. Everybody in marketing with even half-a-brain knows the HEADLINE is the most important part of any ad. And, don't you get it that when it comes to websites... the NAME of your site... IS is the headline?!

People pay thousands and thousands to get the top position when someone types a search phrase into a search engine which relates to what they are selling.

So, there they are, right in the top ten results of a website search... with... a few poorly written sentences describing their site (written in blue) and the name of their website hidden at the bottom of the few lines of copy describing their site.

Know this: Burn it into your mind: Those first few sentences which describe your site... plus... the actual NAME of your site are, by far...

The Most Important Words
On Your Entire Website!

Look, when people type a search word or a search phrase into a search engine, they do NOT necessarily click on the sites which pop up in the first three or four results. No. What they do is, they glance down the list of those top ten sites and read the brief descriptions of each site... and... the name of each website.

The one they really click on first (and you DO want it to be yours) is the one with the most enticing copy describing the website... and... the most enticing website name.

It's like they are glancing at headlines in a newspaper to see what stories they want to read. And, most website descriptive copy and website names seem to have been written by marketing imbeciles. Listen, these words are, by far, the most important words on your entire website. More thought and effort should go into these few lines of descriptive copy (and name) of your website than everything else that is on your site... combined! It's so simple, I feel like I'm writing to morons that I even have to explain it... but... I'm going to explain it anyway...

If The Few Lines Of Descriptive Copy About YourWebsite
(And The Name Of YourWebsite) Are NOT Written To Grab
A Great Deal Of Immediate Attention... Nobody... Will Click
On The Link And Read YourWebsite... And... Therefore...
NOBODY WILL BUY ANYTHING FROM YOU!

I don't know how to make it any clearer. If you cannot understand the obvious truth of what I have just written, you are truly beyond all hope.

Now, for many of you, I am going to make your day.

I suspect what I am going to write next is going to put smiles on the faces of people all over the world.

Remember how I wrote a few newsletters ago about how I was NOT going to be selling the tapes of my Internet/website seminar? I was not lying to you. Not intentionally anyway.

But, when I got to the seminar, I was pulled aside by my good friend Carlos Duran and, he told me he had made arrangements for the hotel (The Embassy Suites) to audio tape the entire seminar. He told me he wanted to have tapes of the event, even if it was just for archival reasons. What the heck? I didn't see how it could hurt anything. And then, something strange happened: About one-third of the way through the seminar, I realized this was turning out to be the best seminar on how to make website profits in all of history.

And so, I have decided I will sell the tapes. Not only that, I made another decision:

I Made The Decision
To Sell The Tapes At A
Dirt-Cheap, Low Price!

This presented me with a particular problem. Here I was, standing in front of a small group of people who had paid nearly $6,000 to attend my seminar plus all their hotel and travel expenses. And, three of these people had come all the way from Singapore. Do you know how much it costs to fly round trip from Singapore? I just looked it up. It's somewhere in the vicinity of $3,000.00 or more.

Maybe some of the attendees would not have come to the seminar... if... they had known in advance they would be able to buy the tapes... and especially... if they knew the dirt-cheap price I was going to charge for the tapes.

But, there was no way they could have known any of that because... I didn't know I was going to do this myself. So, I decided to make a little "pitch" to the attendees. This is what I said:

"Look, this is turning out to be a truly spectacular seminar. So spectacular, in fact, I want to share it with the world by selling the audio tapes of this event. But, I can see how many of you would resent that after paying so much to be here in person. So, I want to make a deal with you.

"First, I will give you some secret website techniques for making profits that I had already decided I wasn't going to share with anybody.

"Secondly, right here and right now, I will change the agenda of this seminar so I can go over everybody's website and tell you personally and individually how to immediately increase the profits of your site.

"And, if that's not enough, I will give you the right to call me about any of your website problems for the next 18-months and I will do my best to help you... without any charge!”

Everybody in that room LOVED my proposal. So, guess what? If you want to, you are going to be able to buy the tapes... and... you are going to be able to buy them at far less than what my seminar attendees had to pay. I have reasons for doing this and I will explain those reasons at the end of this letter.

But now, for the first time in my life, I'm going to do something I've never done before. Instead of me writing a sales letter to entice you to buy the tapes of this seminar... I'm going to let my attendees do it for me!

As you've just read, all 20 people who attended my seminar thought it was worth its weight in gold. But, truth be told, I didn't pull it off alone. The other speakers included Carlos Duran about how you should not work merely to increase the size of your bank account, but that... also... your work should be something you care passionately about. He also made the very valuable point about how you should put the same amount of passion you do into making money into your family and your health. Plus, he explained how, when he first met me three years ago, he was a personal trainer struggling to make the rent... and how... his association with me (he lives right here in Miami) has changed his personal and financial circumstances enormously for the better.

Another of my speakers was "Doberman Dan" Gallapoo who lives in the Escazu section of San Jose, Costa Rica. He actually lives within walking distance of 70% of the online sports betting casinos in the entire world. Online betting is legal in Costa Rica and, it pisses off the United States government to no end. Earlier this year, the U.S. government tried to shut down the online casinos by making it almost impossible for U.S. citizens to use their credit cards to place their bets. The U.S. government has NOT succeeded in this endeavor but, for a while, they put a real hurting on all the online casinos. So, what the casinos did was to get creative and discovered several ingenious ways to get money from people who can't use a credit card. You never know: Maybe one day something negative will happen to your merchant account and you will no longer have the ability to process credit cards... so... one of these options that Dan reveals at my seminar (which was discovered by the online sports books) could, quite literally...

Save Your Business!

Dan also revealed a "connection" to someone who may (for real) be able to solve any merchant account problems you might be having.

Another guest speaker was Joachim DePosada. Joachim (pronounced Wa-keem) is my all-time favorite public speaker. He once gave me what I consider the most important piece of business advice I ever got in my entire life. (You'll hear me discuss it when you listen to the seminar tapes.)

Joachim travels all over the world and teaches Fortune 500 companies the REAL secrets a person needs to know to become successful. He has written a new book called, "How To Survive The Piranhas" and I am honored he has included an entire section about me in it. He practically gives this book away compared to what it's worth. Find it on the 'net and get yourself a copy.

And then, as I mentioned previously, Ed Dale also spoke at my seminar. Ed is one of those people who really pisses me off... because... he not only makes tons of money... he KEEPS it! (This is a trick I've never learned.) Anyway, Ed explained all the secrets he uses to make website profits to my attendees. And, I can say with 100% honesty, what you will hear him reveal on my seminar tapes is so incredibly valuable, you should hide your head in shame if you don't use what he teaches to make more money than any sane person can possibly spend!

And remember in the testimonials, how some of my attendees mentioned John Reese? Well, remember at the beginning of this letter I wrote "I Now Honestly Believe I Know More About How To Increase The Profit Of A Website Than Anyone Else On Earth!"? Shit. After meeting and listening to John Reese, I think honesty dictates that, in actuality, that distinction should go to him.

He's one of those guys who, until recently (like John Carlton) has preferred to stay very low profile and under the radar. The rumors I am now hearing about him are that he is the top entrepreneur on the entire Internet. When John (Reese) started talking to my attendees and revealed his secrets, it was like having Tiger Woods taking a personal interest in you, taking you under his wing and teaching you to play golf.

And there you have it. A rather complete description of my latest seminar and what you will learn about making website profits when you listen to those audio tapes. I'm going to tell you how you can get those tapes... and... why I'm selling them... so cheap... in just a moment. But first, I want to discusssomething else.

You know, there's something I've noticed about every successful marketer whenever I have visited them in their houses. I've noticed...

They Are All Information Junkies!

They can't get enough. They are just like me. If you ever visit the home of a truly pro marketer, you'll always find a room dedicated to housing information products he has purchased over the years. Hundreds of books, dozens of sets of audio tapes, box after box of video cassettes, numerous magazinearticles, newspaper articles and EVERYTHING he can get his hands on which might help him be a better marketer. Here's the truth:

The Top Guys Never Think They Know It All...
And... They NEVER Stop Learning!

Anyway, I want to tell you why I'm selling my tapes so cheaply.

First, I didn't know until the last minute I was going to be taping the seminar... and so... a small portion was not captured on the tapes. For example, we started the seminar by having everyone in the room introduce themselves and tell us a little about their businesses. This portion was not caught on the audio tapes.

There are a few other bits and pieces we didn't catch on the tapes... but... we did get just about everything of value... and... the audio is very clear.

Secondly, we did not video tape the seminar which, in my opinion, enhances your learning experience.

Thirdly, you will not be getting the kind of individual attention I was able to give each of the attendees.

And lastly, you will not be eligible for my individual assistance during the next 18-months with your website problems. I made that promise to my attendees... for them... to allow me to sell the tapes of the seminar... and... feel good about allowing me to do so.

OK, as you know, the attendees had to pay $5,985.00 to be at the seminar. They also had to pay all their travel and hotel expenses. That means, in some cases (like the attendees who came from Singapore) they had to shell out over $9,000.00 to be there.

So, here's what I've decided to charge for the audio tapes. Exactly one-tenth (1/10) of the price of the seminar... not counting... hotel and other travel expenses. That means... you can buy these utterlypriceless tapes for only $598.50.

There are several ways you can order these tapes. The first way is to write your check in the amount of $598.50 made payable to "NoMax Publishing" and send it to:

If you do that, we will send the tapes to you immediately by First-Class mail. (By the way, even though Theresa is out of state helping her Dad, there is someone else in Ocala who picks up the mail daily.)

Or, if you prefer to order using a credit card, you can do it by fax or phone. To fax your order, write the words "Seminar Tape Order" on a sheet of paper and fax it to (352) 861-1665 along with the following information:

1. Your name as it appears on your credit card
   
   
2. Your credit card number
   
   
3. The expiration date
   
   
4. Your BILLING address for that credit card
   
   
5. The 'security code' from your credit card
   
   a) If using Visa or MasterCard, the 'security code' are the last three digits on the BACK of your credit card in your signature panel
   
   b) If using American Express, the 'security code' are the four digits on the FRONT of your credit card above your credit card number
   
   
6. The shipping address where you want the tapes sent

But, like I said, you can also phone in your order. Normally, I'd have you call my office and give your information directly to Theresa. But, since she's not in the office, you can call my voicemail (24-hours a day, 7-days a week). When you call my personal voicemail at (323) 851-8275 you will hear my voice saying:

"Hi, this is Gary Halbert. Thank you for calling to order a copy of my Killer Website Profits seminar tape package. What I need you to do is leave your name and the type of credit card you are using. We accept Visa, MasterCard or American Express. I also need the credit card number, expiration date, security code and the billing address of your credit card. Plus, I need the shipping address where you want the tapes sent. As soon as I have all this information, I will send you the Killer Website Profits seminar tape package. And please, speak slowly and clearly and spell out any unusual words. Thank you again for your order and trusting me enough to order the package in this fashion."

Okay, after you hear my message, you will hear a very brief announcement in a female voice. She will direct you in both English and Spanish to wait for the beep before leaving your message. It is only after her speaking, will you hear the beep and be able to leave your ordering information. So, wait for the beep and do just like I instructed you above and, your Killer Website Profits seminar tape package will be shipped to you within 24-hours.

	Sincerely,
	Gary C. Halbert
	(temporarily the world's most exhausted guru)

Copyright © 2003 Gary C. Halbert.  All Rights Reserved.