From:
North of Jewfish Creek
Dear Friend & Subscriber,
At
the risk of ruining my reputation for modesty, I am going to
make a rather bold statement...
I
Now Honestly Believe
I Know More About How To
Increase The Profit Of A Website
Than Anyone Else On Earth!
I'm
not kidding. I really do believe that is an accurate statement.
Here's a true story: I was visited recently by a man named Ed
Dale from Australia. (He has since moved to England.) Ed is
one of those very rare people who started a profitable dot.com
company and then... SOLD IT FOR CASH... at the peak of the frenzy.
Then, Ed took the cash from the sale of his dot.com company
and made some shrewd investments and even shrewder business
decisions. And so, his fortune has now multiplied to double
digit millions.
Ed
has now started to create websites and has set out to learn
everything he can about how to make those websites more profitable.
He told me recently every marketing book he has read, every
audio or video tape he has listened to or watched, every seminar
he has attended, all pointed him to me, Sir Gary of Halbert,
as the best copywriter and direct marketer online today.
Naturally,
I would be the last to deny that... so... when Ed rang me up
on the blower (that's Australian meaning 'he called me on the
phone') I invited him to visit me in Miami. I learned a lot
about Ed during our visit. One of the things I learned about
him is, he always attempts to seek out and then work with only
the very top people in their chosen fields of expertise. Another
(of many) things I learned was Ed had five operating websites...
and... each of those websites was as different from each other
as they could possibly be.
I'm
listing them for you here:
That's
quite a unique mixture of websites, wouldn't you agree? I can't
imagine how any five websites could be more different in content
than those five are from each other.
Anyway,
Ed and I chatted for a bit and then I told him about how I know
more about increasing website profits than anyone else in the
world. And, we made a dinner bet. The bet was, I could show
him how to make a simple change to each of his websites which
would exponentially increase his profits... immediately... on
each of the sites. If I failed, I'd owe him dinner. If
I won, he'd owe me dinner. I also told him this was only one
of about a dozen website profit breakthroughs I had made...
And
Nobody Else In The World
Knows About Them!
Let
us mush on: Ed returns to Australia and makes the change I told
him to make to all five of his websites. Soon, he calls me:
"Well mate, it looks like I owe you a dinner!"
"Why
is that?" I asked, "did my suggestion work
out for you?"
"Work
out? Bloody oath mate! What you told me to do increased the
profitability of every one of my five websites... immediately!
The lowest profit increase was 300% and the highest was about
1,000%!" (NOTE: I'll bet you a dollar to a donut that
anybody who visits those sites will not be able to detect the
profit-making secret I had Ed incorporate in them. It's something
so sophisticated... even though it's elegantly simple... it's
invisible to almost everybody.)
Anyway,
I then reminded him this was only one of about a dozen
secrets I have developed to increase website profitability.
And, that if he would come to my Miami seminar (the one I just
finished), he could learn the other secrets.
What
Ed did amazed me...
First,
he moved from Australia to London to be closer to me and the
United States. Then, he DID attend my seminar... and... he was
one of the guest speakers.
Ed
Dale and I have now made a business arrangement. I am no longer
for hire as a copywriter. I won't take on a single client. All
I'm going to do from now on is work with Ed, keep writing my
newsletter and, finish up a few unfinished marketing chores
I owe a few people.
By
the way, this seminar had fewer attendees than any other seminar
I have ever given since I started writing my newsletter back
in 1986. It was kept very small deliberately because my #1 Trusty
Assistant Theresa couldn't be there to help me. She is now living
with her dying father and is serving him as his primary caregiver.
So,
to keep the seminar small, I only notified a fraction of my
readers about it. And, it turns out, a lot of those I did notify
were struggling with the loss of their homes and/or businesses
caused by Hurricane Isabel. Others lucky enough not to lose
their physical structures, had to deal with the loss of their
electricity, phone service, computer access, fax lines, etc.
I
actually had more website experts to help me with the
seminar than I had seminar attendees. So, you know what we did?
We gave each attendee a great deal of personal
attention which would have been impossible under any other circumstances.
And, we had the luxury of making this the most informative,
useful, personal... and... intense... Internet/website seminar
in all of recorded history.
For
example, I had every single attendee tell me all about his or
her website or, the website they were getting ready to put on
the web. Then, I told every one of them... in exact detail...
what they could do to improve the profitability of their website.
I
told a few of them they should change the product they were
selling. You see, many people believe the Internet is SO BIG,
you can use it to sell anything. That's not true. Not if you
want to make really BIG profits. If you want to make really
serious money on the Internet, you have to limit yourself to
a surprisingly small category (percentage-wise) of products
or services you offer for sale on your site.
As
I write this, I have at my side, a folder telling me (in rank
order) the top 10,000 websites in the world. If your website
is not among the top 10,000 sites, you are not making
really, really serious money with your website. You might be
making what you consider a lot but, you will be missing out
on the truly humongous fungolas you could be raking in. So,
one of the most important secrets I revealed at my seminar was...
How
To Select A Product Or Service That...
When Sold Via The Internet... Will...
Almost Guarantee You Make HUGE Profits!
And,
why not? It costs the same amount of time and energy to sell
a really profitable product or service as it does to create
and maintain a site which only makes peanuts.
So,
let's say you are selling one or more of those hugely-profitable
products or services on your website. What is the first thing
you should pay a lot of attention to? I am literally amazed
no one else teaches this! Can you guess what it is?
It's
The NAME
Of Your Website!
Come
closer. Pay attention here. Everybody in marketing with even
half-a-brain knows the HEADLINE is the most important part of
any ad. And, don't you get it that when it comes to websites...
the NAME of your site... IS is the headline?!
People
pay thousands and thousands to get the top position when someone
types a search phrase into a search engine which relates to
what they are selling.
So,
there they are, right in the top ten results of a website search...
with... a few poorly written sentences describing their site
(written in blue) and the name of their website hidden at the
bottom of the few lines of copy describing their site.
Know
this: Burn it into your mind: Those first few
sentences which describe your site... plus... the actual NAME
of your site are, by far...
The
Most Important Words
On Your Entire Website!
Look,
when people type a search word or a search phrase into a search
engine, they do NOT necessarily click on the sites which pop
up in the first three or four results. No. What they do is,
they glance down the list of those top ten sites and read the
brief descriptions of each site... and... the name of each website.
The
one they really click on first (and you DO want
it to be yours) is the one with the most enticing copy describing
the website... and... the most enticing website name.
It's
like they are glancing at headlines in a newspaper to see what
stories they want to read. And, most website descriptive copy
and website names seem to have been written by marketing imbeciles.
Listen, these words are, by far, the most important words on
your entire website. More thought and effort should go into
these few lines of descriptive copy (and name) of your website
than everything else that is on your site... combined!
It's so simple, I feel like I'm writing to morons that I even
have to explain it... but... I'm going to explain it anyway...
If
The Few Lines Of Descriptive Copy About Your Website
(And The Name Of Your Website) Are NOT Written To Grab
A Great Deal Of Immediate Attention... Nobody... Will Click
On The Link And Read Your Website... And... Therefore...
NOBODY WILL BUY ANYTHING FROM YOU!
I
don't know how to make it any clearer. If you cannot understand
the obvious truth of what I have just written, you are truly
beyond all hope.
Now, for many of you, I am going to make your day.
I
suspect what I am going to write next is going to put smiles
on the faces of people all over the world.
Remember
how I wrote a few newsletters ago about how I was NOT going
to be selling the tapes of my Internet/website seminar? I was
not lying to you. Not intentionally anyway.
But,
when I got to the seminar, I was pulled aside by my good friend
Carlos Duran and, he told me he had made arrangements for the
hotel (The Embassy Suites) to audio tape the entire seminar.
He told me he wanted to have tapes of the event, even if it
was just for archival reasons. What the heck? I didn't see how
it could hurt anything. And then, something strange happened:
About one-third of the way through the seminar, I realized this
was turning out to be the best seminar on how to make website
profits in all of history.
And
so, I have decided I will sell the tapes. Not only that, I made
another decision:
I
Made The Decision
To Sell The Tapes At A
Dirt-Cheap, Low Price!
This
presented me with a particular problem. Here I was, standing
in front of a small group of people who had paid nearly $6,000
to attend my seminar plus all their hotel and travel expenses.
And, three of these people had come all the way from Singapore.
Do you know how much it costs to fly round trip from Singapore?
I just looked it up. It's somewhere in the vicinity of $3,000.00
or more.
Maybe
some of the attendees would not have come to the seminar...
if... they had known in advance they would be able to buy the
tapes... and especially... if they knew the dirt-cheap price
I was going to charge for the tapes.
But,
there was no way they could have known any of that because...
I didn't know I was going to do this myself. So, I decided to
make a little "pitch" to the attendees. This is what
I said:
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"Look,
this is turning out to be a truly spectacular seminar.
So spectacular, in fact, I want to share it with the
world by selling the audio tapes of this event. But,
I can see how many of you would resent that after paying
so much to be here in person. So, I want to make a deal
with you.
"First,
I will give you some secret website techniques for making
profits that I had already decided I wasn't going
to share with anybody.
"Secondly,
right here and right now, I will change the agenda of
this seminar so I can go over everybody's website and
tell you personally and individually how to immediately
increase the profits of your site.
"And,
if that's not enough, I will give you the right to call
me about any of your website problems for the next 18-months
and I will do my best to help you... without any charge!"
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Everybody
in that room LOVED my proposal. So, guess what? If you want
to, you are going to be able to buy the tapes... and... you
are going to be able to buy them at far less than what my seminar
attendees had to pay. I have reasons for doing this and I will
explain those reasons at the end of this letter.
But
now, for the first time in my life, I'm going to do something
I've never done before. Instead of me writing a sales letter
to entice you to buy the tapes of this seminar... I'm
going to let my attendees do it for me!
Below
are the actual letters I received from the people who attended
my live seminar. Give them a quick read and then decide for
yourself if my seminar was just maybe the absolute best seminar
on making website profits anyone has ever experienced:
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Dear
Gary,
I
realized what I hate most: Flying in an airplane
for 20 hours. But if you are going to put on another
seminar with a $5,000 price tag, guess what? I would
still go on a dumb plane and fly 20 hours
to attend your seminar! Here is why:
-
I learned about a drug (which was completely unknown
to me) that quite possibly, will make me a million
dollars within the next 24-months.
-
I learned your secret on how to (at least) double
my website profits.
-
I got to meet some great minds in marketing.
-
I learned how to place ads in newspapers at a
huge discount off rate cards.
-
I just learned about the most important thing
I can ever do for my business.
I've
read in your newsletter, "much of what I say
is timely, but much of what I say is also timeless."
And what I learned in this Internet seminar is timeless.
Terry
Ryan
Singapore
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Dear
Gary,
As
a long time reader of "The Gary Halbert Letter,"
I thought I had an idea of what to expect from this
seminar.
Boy,
was I wrong!
On
Day 1, I received at least two ideas that
I put into action... THAT SAME NIGHT!
Day
2 taught me more about copywriting by listening
to real-world critiques than I ever had listening
to tapes or reading books.
Day
3 is where the money is for my business. I learned
one strategy to use in my Internet marketing efforts
that will GUARANTEE a 500% increase in my
business. I want to thank you for allowing John
Reese the opportunity to share this tactic.
In
all, I am walking away from this experience a wiser
man. My gratitude for this cannot be expressed in
words.
Bill
Kent
Houston, Texas
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Dear
Gary,
I
got turned onto Gary Halbert when I was 23 years
old. I'm now 25 and have made over One Hundred
Thousand Dollars using the insider secrets given
to me by Gary. After this Internet seminar, I'm
ready to make 5 million dollars in the next two
years.
The
future of making money on the Internet has just
had the door blown off it... and... Gary Halbert
is leading the charge behind the captain's chair
of an MA1 mobile tank fleet. Thanks Gary for giving
my finances air in a world drowning with money problems.
Denice
Cantaloni
Miami, FL
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Dear
Gary,
I've
been to many of your seminars. However, this one
was by far the best! After having read at least
a dozen books alleging to teach me how to make money
with a website, your course this weekend taught
more proven, simple and workable keys to actually
DOING that (and easily) than all those books combined!
This knowledge could be worth a literal fortune
in Internet profits for most anyone who applies
it. Thank you so very much.
Mark
Gordon
Seattle, WA
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Dear
Gary,
As
experienced Internet marketers, my team and I didn't
come to this workshop looking for the basics...
but... came for those unexpected points of view
(Gary's hallmark) which spawns two or three important
new ideas. You gave us five or six. As always, Gary's
workshops deliver.
Gerald
Ledford
Albuquerque, NM
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Dear
Gary,
Your
October, 2003 Internet/website seminar was phenomenal!
I'm
just starting out in the Internet/website business
and your seminar provided me all of the essential
tools to make money in the Internet... including
how to write a winning sales letter, secrets to
setting up a profitable website and much, much more.
Within
the next ten days, I'll have my website making money...
and I'll be on my way to a very successful Internet
business. Thanks a million.
Robert
Brown
Boston, MA
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Dear
Gary,
"Thank
you" seems thin... what I want is something
that has more muscle... something with "heft"...
something... something GRAND! What do you say to
someone who has been so generous... not only with
the invitation... but with the presentation?
People
have asked me, 'was it worth it?' I tell them that
I saw someone who was tops in his field deliver
with total generosity everything he had.
I had the privilege to be in he room with his peers,
to be treated as one of them! "What? WHAT?
Was it worth it? Are you NUTS?" I say, "OF
COURSE IT WAS WORTH IT! Those three days have changed
my life. What I learned is multi-layered, and it
will be percolating through my being for a long
time as I digest the content."
Really,
"thank you", (as well meaning as it is)
does not say what I feel. The only thing I can think
to do is, "do" what you taught. To go
out there and work and someday say, "Gary Halbert
taught me that." I just want to live up to
the opportunity you gave us.
Jackie,
who had no thought of marketing anything is now
fired up and ready to go. In changing my life, you
have inadvertently changed hers. NOW... there is
the greatest gift of all.
Really
Gary, you are the guru of words... What Can I Say?
Muchicimas Gracias! Vaya con Dios! Just know, you
will always be there until the last beat of my heart.
Darn, I always seem to get mushy even though I don't
want to... I'll have to work on that.
Bernice
Edwards
Portland, OR
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Dear
Gary,
I
have learned more about making money online in three
days with you... than... I have the past four years
paying through the nose following the so-called
Internet gurus.
Naomi
Walker
Farmingdale, NY
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Dear
Gary,
I
have gained invaluable insights on copywriting in
this seminar. And your simple tips on how to make
my website more profitable will definitely work!
Toni
Yong
Singapore
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Dear
Gary,
This
has been the most beneficial seminar I have ever
attended. I have learned so many tips and strategies
for marketing...
My
Brain Is Throbbing!
The
seminar was excellent in itself but, talking to
the other attendees was like participating in mini-seminars
and mentoring by experts in the field.
This
seminar has been a giant "payback" for
all the good deeds I have done in my life.
Jackie
Gibson
Portland, OR
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Dear
Gary,
I
came to your seminar hoping to walk away with one
really good idea. Instead, I am walking away with...
43 incredibly great ideas!
Lorenzo
Vaughn
Toronto, Canada
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Dear
Gary (and to anyone else who is reading this),
I've
attended many of Gary's seminars over the years.
The truth is, this web seminar was the very best
if you are serious about making your fortune on
the web. Without the tapes, you are almost guaranteed
to fail. With them... the only way you can fail
is... if you don't listen to them!
Kevin
King
Grand Rapids, MI
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Dear
Gary,
I
have a background in anthropology... which means...
I have almost no knowledge of marketing. After attending
Gary Halbert's seminar, my learning curve has skyrocketed.
Anita
Kirkpatrick
Phoenix, AZ
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Dear
Gary,
Thanks
for all the copywriting tips. Especially the secrets
you shared about bullets, headlines, the best time
and place to write copy, and the one secret that
was worth the cost of the seminar... what special
process you should use to accept orders that will
double your own orders.
Automatically
include my name for sign up at your next seminar.
Oh, and would you do me a favor? Please, please,
please, do not make tapes of this seminar available
to the public.
Gary
McClure
Jacksonville, FL
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Dear
Gary,
No
one can show you how direct marketing techniques
can be used to make tons of money on the Internet
better than Gary Halbert.
Geoffrey
Allen
Albuquerque, NM
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Dear
Gary,
Finding
the real thing in a world which has learned to accept
the "fair" copy as the norm is a mind
expanding experience. Gary Halbert really "is"
the man he is reputed to be. His presentation is
sharp and to the point. He condenses the most pertinent
points into the time allotted without crowding the
ideas. He gives individual attention without demeaning
the questioner. As a teacher, he has the gift to
communicate in a way the student can learn. I am
taking the lessons learned back with me in the full
confidence I can use them to remake my business
life. I will be at his next seminar and I will continue
to read his newsletters for the best nuggets I know
are there. Quite simply, he is the best.
Bonita
Evans
Los Angeles, CA
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Dear
Gary,
I
walked into your seminar a little nervous... I was
a true web virgin.
But
now, I have all the tools I need to set up a profitable
website including... how to find a profitable product
to sell... how to set up a search page... how to
test the site to see if it will be profitable (and
for less than $195!)... and how to craft a compelling
sales letter to put on the site!
Thanks
for everything. You gave me a heck of a lot more
than I expected!
George
Cochran
Tampa, FL
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Dear
Gary,
I
expected to learn enough to get me off to a jump
start but, with just a couple of your ideas... on
the first day... I realized that I'm better
than I thought I was! And when the best in the world
says, "That's damn good copy," that gives
me an incredible amount of confidence.
I
was also glad to get the technical expertise of
John Reese. Your addition of John to the line-up
made this experience a complete package for me.
I
know now that I got more out of your seminar than
I could have imagined, let alone expected.
Gill
Thompson
Minneapolis, MN
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Dear
Gary,
Even
if you find Gary's website extremely helpful (as
I do) you gotta hear him! Some of the things
he reveals are tested and proven... but are so cutting-edge
and counter-intuitive... that you have to hear the
questions, the objections, and the reasons why.
His
comments about the ordering process are profound,
and just as I describe above.
Robert
Jones
Boston, MA
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Dear
Gary,
Firstly,
a big thank you! I am so glad that I flew 20 plus
hours from Singapore to attend this seminar.
Many
things I learned can be implemented immediately...
which... I am sure will boost my revenue tremendously.
This is the most value-added seminar I have attended
so far.
I
will definitely want to be at your next seminar.
Lee
Canton
Singapore
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As
you've just read, all 20 people who attended my seminar thought
it was well worth the time and money they spent to attend. But,
truth be told, I didn't pull it off alone. The other speakers
included Carlos Duran about how you should not work merely to
increase the size of your bank account, but that... also...
your work should be something you care passionately about. He
also made the very valuable point about how you should put the
same amount of passion you do into making money into your family
and your health. Plus, he explained how, when he first met me
three years ago, he was a personal trainer struggling to make
the rent... and how... his association with me (he lives right
here in Miami) has changed his personal and financial circumstances
enormously for the better.
Another
of my speakers was "Doberman Dan" Gallapoo who lives
in the Escazu section of San Jose, Costa Rica. He actually lives
within walking distance of 70% of the online sports betting
casinos in the entire world. Online betting is legal in Costa
Rica and, it pisses off the government to no end. Earlier this
year, the government tried to shut down the online casinos by
making it almost impossible for U.S. citizens to use their credit
cards to place their bets. The U.S. government has NOT succeeded
in this endeavor but, for a while, they put a real hurting on
all the online casinos. So, what the casinos did was to get
creative and discovered several ingenious ways to get money
from people who can't use a credit card. You never know: Maybe
one day something negative will happen to your merchant
account and you will no longer have the ability to process
credit cards... so... one of these options that Dan reveals
at my seminar (which was discovered by the online sports books)
could, quite literally...
Save
Your Business!
Dan
also revealed a "connection" to someone who may (for
real) be able to solve any merchant account problems you might
be having.
Another
guest speaker was Joachim DePosada. Joachim (pronounced Wa-keem)
is my all-time favorite public speaker. He once gave me what
I consider the most important piece of business advice I ever
got in my entire life. (You'll hear me discuss it when you listen
to the seminar tapes.)
Joachim
travels all over the world and teaches Fortune 500 companies
the REAL secrets a person needs to know to become successful.
He has written a new book called, "How To Survive The
Piranhas" and I am honored he has included an entire
section about me in it. He practically gives this book away
compared to what it's worth. Find it on the 'net and get yourself
a copy.
And
then, as I mentioned previously, Ed Dale also spoke at my seminar.
Ed is one of those people who really pisses me off... because...
he not only makes tons of money... he KEEPS it! (This is a trick
I've never learned.) Anyway, Ed explained all the secrets he
uses to make website profits to my attendees. And, I can say
with 100% honesty, what you will hear him reveal on my seminar
tapes is so incredibly valuable, you should hide your head in
shame if you don't use what he teaches to make more money than
any sane person can possibly spend!
And
remember in the testimonials, some of my attendees mentioned
John Reese? Well, remember at the beginning of this letter I
wrote "I Now Honestly Believe I Know More About How To
Increase The Profit Of A Website Than Anyone Else On Earth!"?
Shit. After meeting and listening to John Reese, I think honesty
dictates that, in actuality, that distinction has to go to John
Reese.
He's
one of those guys who, until recently (like John Carlton) has
preferred to stay very low profile and under the radar. The
rumors I am now hearing about him are that he is the top entrepreneur
on the entire Internet. When John (Reese) started talking to
my attendees and revealed his secrets, it was like having Tiger
Woods taking a personal interest in you, taking you under his
wing and teaching you to play golf.
And
there you have it. A rather complete description of my latest
seminar and what you will learn about making website profits
when you listen to those audio tapes. I'm going to tell you
how you can get those tapes... and... why I'm selling them...
so cheap... in just a moment. But first, I want to discuss something
else.
You
know, there's something I've noticed about every successful
marketer whenever I have visited them in their houses. I've
noticed...
They
Are All Information Junkies!
They
can't get enough. They are just like me. If you ever visit the
home of a truly pro marketer, you'll always find a room dedicated
to housing information products he has purchased over the years.
Hundreds of books, dozens of sets of audio tapes, box after
box of video cassettes, numerous magazine articles, newspaper
articles and EVERYTHING he can get his hands on which might
help him be a better marketer. Here's the truth:
The
Top Guys Never Think They Know It All...
And... They NEVER Stop Learning!
In
fact, you know where I'm gonna be in November? I'm gonna be
at someone else's seminar! I'm gonna be at someone else's
seminar on websites! And, guess what? I'm NOT going there to
teach. No, I'm going as a regular attendee... to learn.
And, if you are a really serious person about making
website profits, I suggest you go also. I'll tell you how to
find out all the details of this seminar (which is going to
be held in San Francisco) right after I tell you how to get
your greedy, little hands on a set of audio tapes of my
seminar.
But
first, I want to tell you why I'm selling my tapes so cheaply.
First,
I didn't know until the last minute I was going to be taping
the seminar... and so... a small portion was not captured on
the tapes. For example, we started the seminar by having everyone
in the room introduce themselves and tell us a little about
their businesses. This portion was not caught on the audio tapes.
There
are a few other bits and pieces we didn't catch on the tapes...
but... we did get just about everything of value... and...
the audio is very clear.
Secondly,
we did not video tape the seminar which, in my opinion, enhances
your learning experience.
Thirdly,
you will not be getting the kind of individual attention I was
able to give each of the attendees.
And
lastly, you will not be eligible for my individual assistance
during the next 18-months with your website problems. I made
that promise to my attendees... for them... to allow me to sell
the tapes of the seminar... and... feel good about allowing
me to do so.
OK,
as you know, the attendees had to pay $5,985.00 to be at the
seminar. They also had to pay all their travel and hotel expenses.
That means, in some cases (like the attendees who came from
Singapore) they had to shell out over $9,000.00 to be there.
So,
here's what I've decided to charge for the audio tapes. Exactly
one-tenth (1/10) of the price of the seminar... not counting...
hotel and other travel expenses. That means... you can buy these
utterly-priceless tapes for only $598.50.
There
are several ways you can order these tapes. The first way is
to write your check in the amount of $598.50 made payable
to "Cherrywood Publishing" and send it to:
