From:
North of Jewfish Creek
Tuesday, 10:47 a.m.
March 3, 1998
Dear Friend & Subscriber,
You are now reading what can best be described
as the first issue of the 2nd generation of
The Gary Halbert Letter.
In what I now think of as the first generation
of this newsletter, I wrote and published 118 issues. When I
started, it was just me and a young lady named Paulette
working out of a Dilbert-type cubicle on the penthouse floor
of a large office building located at 9255 Sunset Boulevard
near the boundary line of West Hollywood and Beverly Hills.
I'm somewhat proud of the 118 issues that make
up the first generation of this newsletter. Taken as a whole,
it is a rather astonishing body of work that has generated
untold hundreds of millions of dollars for a surprising amount
of people located not only here in the U.S. but also, all over
the globe in more than 50 different countries. And, it will
continue to do so, I believe, for many generations to come.
True, much of what I have written was timely but, a
significant portion of it is virtually... timeless!
Fundamentals don't change. After all, that's
why they are called fundamentals. "Do unto others as you
would have them do unto you," was good advice 2,000 years
ago; it is good advice now... and...
It Will Be Good Advice
2,000 Years From Now!
However, even if fundamentals don't change,
technology does. In fact, technology is changing so
fast nowadays, it is having an enormous effect on us as a
society. We can now communicate faster, sell faster, buy
faster, lie faster, steal faster, sicken each other faster,
get rich faster, go broke faster... and... most importantly...
we can lose our way... faster than ever!
Never before has society been so
well-informed... and... so bewildered. Everyone is
going around saying "Information is King" and,
"Access to information is what makes the difference between
winners and losers." Not true. If it were true, everyone
who owns a computer and has access to the web would be rich.
Information is important but, it is just a tool. As far
as success is concerned, there is only one element that is
"king." It always has been "king," it is now, and, it always
will be. What is this essential element that is at the core of
all successful endeavors? Simply this:
Proactivity!
Proactivity is the real difference
between winners and losers. Losers simply absorb information
and, at best, they just react to it. Actually, these
days, there's such an incredible glut of information, most of
us are simply numbed by it. Winners, on the other hand,
when they get good info... they act on it. And now,
good info is easier and faster to get than ever before...
and... therefore, a "proactive" person now has available to
him, instant access to "information tools" that, if used
properly, can help him succeed faster and on a larger scale
than ever before.
Why am I going on and on so much about this?
Well, guess what? Right now, as I write this, I have at my
side a brand new GATEWAY 2000 PC. It's got an Intel 233 MHz
Pentium processor with MMX Technology, an EV500 .28 Screen
Pitch 15" monitor with a 13.9" viewing area, a super-fast
TelePath modem with X2 Technology, a Canon BJC printer, a 16MB
SDRAM and 512K Pipelined Burst Cache, two Esoniq Wavetable
Audio (with Altec) speakers and a nifty, stand-up, desk-top
microphone which lets me use my PC as a speakerphone.
This whole set-up costs only $1,499.00 and
it's perfect for a person like me. As far as PC's go, it's
truly a no-brainer. It's the electronic equivalent of going to
McDonald's and ordering Value Meal #3. I connected all the
parts together... all by myself... and I use this
sucker every day. One guy, a true computer pro, said he'd
never seen anyone start at ground zero and become computer
literate as fast as me. (I guess he doesn't have any teenage
kids.)
Sort of a surprise, isn't it? Actually, it's
even more surprising to me. What has happened? Well,
this has all come about because of a recent experience I want
to tell you about: A few months ago, I get a call from an old
friend who tells me he's working with some people on a really
exciting new project and he's told everyone involved I would
be the perfect person to create and oversee the marketing for
this project. We arrange a conference call between myself,
himself, and the other principals involved. In October, I had
to fly to California because of my youngest son's wedding...
and... that made it convenient for me to meet the CEO of this
company in person at the Miramar Hotel in Santa Monica.
I was very impressed with this guy and, to
make a long story short, I signed on board to do the marketing
for his company.
What I did first was create a full-page ad
that ran twice in the same month (December, 1997) in
Investor's Business Daily. This turned out to be one of
the most effective ads I've ever written. And, in order for
you to better understand this story, I've enclosed a copy of
that ad with this issue of my newsletter and, I need you to
read it before I continue.
So, do it! Don't just sit there like a lump on
a log staring at your navel. Unfold the ad and read it...
Right Now!
Zowie! Is that one bitch of an ad or what? Now
listen: As you know, I'm not one to brag.... but... that ad
produced an incredible response... and... I think it's fair to
say it literally electrified the investment community
all over the world.
OK, part of what I was hired to do for this
company was to simply "hover" over everything going on. Now,
understand this: The first time this ad ran in Investor's
Business Daily, it was strategically timed to appear as
the company CEO was overseas with his "team" trying to impress
bankers and other big time investors. In other words, part of
the job of this ad (other than the obvious) was to be an
effective tool in the "pitch kit" of this little team of
vultures who were going after serious investment money.
Anyway, as part of my job of "hovering," I decide to call the
800# mentioned in the ad a couple of days before the ad
breaks. What I get is one of two things: Either a busy
signal... or... some idiot on the phone who couldn't qualify
for a job at McDonald's and can't even correctly pronounce the
name of the company. Let alone talk intelligently to whomever
was calling.
I call an old friend of mine, Laura Charles,
and get her to drop everything else she's doing and fly to
Nebraska where the 800# service is located, be a "Nazi Bitch"
and whip them into shape. She did a magnificent job. She gets
them to put on ten more operators, answer the phone live
24-hours per day and teaches them how to properly
respond to the calls.
The ad breaks, the calls start flooding in
and, thanks to Laura, the calls are all handled the way they
need to be handled. Now, if you'll recall, near the end of the
ad, the reader is asked to call the 800# and leave his name
and address in order to receive a video featuring the inventor
explaining what he has invented and the company CEO giving an
overview of the company and its plans for expansion. That's
not what I wrote in the first draft of this ad. In the
first draft, it said something like, "There's an investment
opportunity here but, it's not for the little guy. However, if
you or your organization can invest $50,000 or more, this is a
situation worth looking into."
That verbiage was eliminated because the
company's attorney said it wasn't legal for this company to
solicit for investors. His suggestion was to replace that part
of the ad with a simple request for the reader to buy the
product. I told him it would be idiotic to pay $14,000+ to buy
a full page in IBD just to sell a consumer product that
retails for $19.95 and, if that was the law, we ought to just
cancel the ad. Well, the powers that be didn't want to just
scratch that ad so, the ad ended up saying something
about "being passionately committed to producing this
amazing new invention... as fast as their financing will allow
them to expand."
Alrighty, now we've got the ad copy approved
by the company's wonderfully-astute attorney, we're getting
the phones answered promptly and properly and, the day before
the CEO and his team left for Europe, they shot the raw
footage for the video that was going to be sent to all the
callers who responded to the ad.
The video footage sucked.
It began with the "60 something" inventor
trying to impress the young people assembled for the taping
with a rap song about his product... and then... it
went downhill from there.
Good God, what
could possibly be in any adult person's mind that would make
him think a video tape of him mouthing a rap song would
impress a would-be investor? Whatever. It was obvious the
video would have to be HEAVILY edited before it could
be sent out so, I wrote a one-page letter to all the callers
which said in part:
"The free video will be sent
to you approximately 14 working days from now. The technicians
are working out a few editing glitches and we'll rush the tape
to you as soon as they are finished.
"However, if you (like me) are
one of those 'got-to-have-it-now' people (when it comes to
'cutting-edge' info) and you don't want to wait for the video,
please accept this as my personal invitation for you to
call me... immediately... and I'll be more than happy
to give you a summary of the information that will be on the
video.
"Obviously, if you're one of
the first to call, you'll have a head start on this valuable
info over the people who won't have it until they watch the
video. And, as you know, when it comes to business, the value
of important, new information is in direct proportion to how
fast you get it before it becomes 'common knowledge' to
everybody else."
Now, of course, this dysfunctional company I
was doing all this world-class work for didn't have anybody
who could actually type this letter and get it mailed out...
so... I had my trusty assistant, Theresa, get that job done.
Let's fast forward just a little bit in time.
Now we are somewhere in the middle of January of 1998. The ad
you just read has appeared twice in Investor's
Business Daily. Thousands of calls have come in and been
handled properly and all the names, address and phone numbers
of the callers have been captured. Each caller has received a
letter offering more info without having to wait to get the
video. These people are hot to trot! They've read a
full-page ad, responded to that ad... gotten a personal letter
inviting them to call the company direct, responded to that
letter... and...
They Can't Get Anyone In
The Company To Talk With Them!
These people don't care about the video.
They want to invest in the company! They volunteer
they are accredited investors (I'll explain the
significance of that another time) and they have $50,000...
or... $150,000... or more... they want to invest! They not
only call... but... they are call back six, seven,
eight times or more. We'll never know but, I believe that ad
(which cost about $14,000) would have, if handled properly...
generated around $150,000,000!
I flew to California to try to help these
people. I stayed at the Oakwood Apartments in Newport Beach
for an entire month. But, it was useless. The CEO was so
screwed up, so dysfunctional and so obstructive to the growth
of this company, it was impossible to help him. By
ineptness and constant failure to keep his word, he was like a
human tornado ripping through a trailer park of humanity
leaving dozens of good people damaged, bewildered... and
incensed. At first, I kept trying to clean up his messes.
But... I couldn't keep up! I felt like a guy with a
snow shovel running behind a team of Clydesdale horses with
diarrhea trying to shovel up all the shit being left behind
before more people started to drown in it.
It was hopeless. But, you know what? I now
believe, from a financial point of view...
This Is The Best Thing
That Ever Happened To Me!
You see, what these people were trying to do
was, take their company "public" so shares of stock in the
company could be legally bought and sold on one of the major
exchanges. Previous to this experience, I knew next to nothing
about the process of "going public" and, I had almost no
interest whatsoever in the stock market.
That's all changed now. What I've discovered
is there is so much money to be made in the stock market...
and... it can be made so easily, it is almost beyond belief.
First, Americans have more money invested in the stock market
right now than ever before. Currently, stock investments make
up 28% of the total wealth of U.S. households. This has more
than doubled just since 1990, when it was only 12%. Americans,
now have, for the first time ever, more money invested in the
stock market than they do... even in real estate!
Best of all, most people who invest in the
stock market are "total financial idiots." They make most of
their stock buying decisions based on the advice of their
personal stock broker... or else... on the advice of
high-priced stock market "experts." Stock brokers, in general,
are not investment experts... they are salesmen. And,
for the most part, they are stupid and/or unethical to an
astonishing degree. Stock market "experts" are truly a joke.
Have you ever heard of the "Dartboard Index"?
Here's the way it works: Every six months, staffers of the
Wall Street Journal throw darts (literally) at a listing
of all the stocks on the market. Then, they track those stocks
to see how well an investor who bought those stocks (selected
by the Dartboard) would have fared against the Dow Jones Index
and versus a consensus of the expert's opinions. Here's the
results for the last six months:
DARTBOARD PORTFOLIO |
UP 6.5% |
DOW
JONES INDUSTRIAL AVERAGE |
DOWN
0.7% |
EXPERTS
AS A GROUP |
DOWN
14.1% |
Think about it. These experts are among the
most respected in the country. They include William P. Miller
of IDS Equity Investors (his was the only stock pick that
actually went up), Jeffrey Meyer of Brandes Investment
Partners, and Christopher O'Keefe of Compu-Val Investments.
These people don't come cheap! They, and others like them,
are paid enormous amounts of money for advice, that
seems to me... just plain silly. Ask any of these experts what
makes a stock price go up or down and they'll give you what I
consider to be totally "off-the-mark" answers. "The
PE ratio was up," they'll say. Or, "The company has
developed a new microchip or something else that solves a
problem faster, easier and cheaper than ever before."
None of that is what makes a stock price go up
or down. What does? It is the NEWS of some development.
Get that straight in your head. It's not the
development itself: It's the news of that development.
Therefore, the way to win when you play the stock market is
simply to know the news before anyone else! Imagine this:
Imagine you know tomorrow there is going to be a "rave" story
in the Wall Street Journal about how ABC Widget Company
has (ready-to- market) a secret, new gizmo that turns ordinary
tap water into champagne for less than five cents per gallon.
Guess what's going to happen to the price of
ABC's stock when that story hits the front page of the
Journal? It's not hard to figure out...
The Price Of The Stock Is
Going To Skyrocket!
Now, imagine this: You already know this
article is going to appear in the Journal. In fact, you
know the writer is going to be writing about it even before
the writer knows it himself. In fact, you know about this
development... even before... anyone in ABC Widget
Company (including the CEO) knows about it. Let's say the
stock is now selling for $10.00 per share and, you know
it's going to jump up to at least $15.00 per share when
the news breaks.
What do you do? Go out and buy shares in ABC
and then cash in when the story hits? Not a bad idea. For
$10,000 you could buy 1,000 shares... and then... the next
day, you could sell at $15.00 per share and make $5,000 on
your investment.
Sound good? But wait. What if you didn't buy
those shares... but instead... you "optioned" them for about
5% of their value. Doing it like that would give you control
of 20,000 shares. Then, the next day when you cashed in, your
$5.00 per share profit (minus the 50 cents you paid for the
option) would be $4.50 per share times 20,000 shares... which
is...
$90,000!
How can this be possible? How can you know the
news before anyone else, even the people who run the
company... and how... can you know exactly when the
news is going to break before anybody else?
I'm not going to tell you.
The most profitable money-making secret I ever
came up with was the one that created the family crest company
(Halbert's Inc.) which still exists today and has generated
hundreds of millions of dollars. I came up with that idea back
in 1968 and, it's taken me 30 years to come up with one that's
even better... maybe even 100 times better.
However, even though I don't intend to tell
you how this secret works, I will tell you how you can
profit from it. I'm going to do it in almost every issue here
on out in this 2nd generation of my newsletter. Why is this
secret so much better? Because, with this one, you don't have
to hire anyone, create anything, market anything or even talk
to another human being. You know, the time has truly and
finally arrived... when... it is actually possible to become a
multi-millionaire while sitting in a canoe with nothing but a
laptop PC, a modem and a cell phone!
However, I'm going to be more effective at
teaching you about all this if you will do a little
"homework." First, I want you to become aware of just how
dishonest and unethical people who sell investments to the
public really are. The best way you can do this (and it will
leave no doubt in your mind) is to read a new book
called F.I.A.S.C.O. subtitled "Blood In The Water On
Wall Street" by Frank Partnoy and published by W.W. Norton &
Company, Inc. (ISBN 0-393-04622-2).
Just read it. You won't believe it. But, I
believe it. After my recent experience with "Financial Sodomy
Inc." in Irvine, California, I know this writer is not
exaggerating. By the way, when you are trying to "go public"
and/or raise investment money for what is to be a
publicly-traded company, you need something called a "stock
evaluation report" written by an expert. The one for
"Financial Sodomy Inc." was written by a snot-nosed,
27-year-old kid in Aspen, Colorado who actually, for reasons
unfathomable to me, is entitled to hold himself out to be an
"Investment Banker."
You know what this guy's sophisticated,
financial evaluation says the worth of this company will be in
December of 1999? Just 24-months from when he created this
truly "creative" official-looking report? How about more
than...
One Billion And
700 Million Dollars!
That's pretty good, isn't it? After a careful
and judicious analysis, this guy concludes this company...
that cannot... at this time... answer its phones or even get a
letter typed... is somehow going to "morph" into a debt-free
company worth upwards of two billion in less than two
years. That's like saying we're on the verge of having peace
in the Middle East. (Lord, I've seen screwed-up companies
before but, I've never seen anything like this where there was
nothing but "chimps-in-the-cockpit.")
Anyway, I also want you to immediately read
another book called WallStreet.com subtitled "Fat Cat
Investing At The Click Of A Mouse!" This one's by Andrew D.
Klein and published by Henry Holt & Company, Inc. (ISBN
0-8050-5758-7).
And, go get your silly ass a copy of the
Jan/Feb issue of Internet Shopper which features a
story on Online stock trading and compares 45 different
Internet Brokers. By the way, one of the pioneers, and one of
the best of the online brokers, is located at http://www.etrade.com.
Plus, there's one special web site I want you
to log onto and surf around a little. Just have your search
engine find "IPO CENTRAL." I know, I know. This is all
starting to sound like "work"... but... trust me, there just
might be a big payoff here. So, stop bitching and boot up.
And, here's even more web addresses with which I want you to
become familiar: http://www.firstcall.com; http://www.investools.com;
http://cybersurfing.com and finally http://www.investor.com.
Now, I gotta tell you, the main reason my
trusty GATEWAY 2000 sits at my side... is... because it is
such a superb tool for the research I now do on the stock
market. But, there is a second reason: You know, there's
hundreds of web site experts out there now... that will... for
a hefty fee, set up a web site for you so you can make huge
profits on the Internet. The problem, of course, is none of
these jerks actually know how to make a profit on the
Internet; they only know how to make a big profit by lying to
you about how they can teach you how to do it. People who say
they can do this remind me of people who sell ad space in the
yellow pages. Their pitch is, they can help you design your
yellow age ad so you will make mucho fungolas.
The problem, of course, is they haven't a
"clue" how to actually make a yellow page ad profitable; they
only know how to sell space in the yellow pages.
A web site can be a profit center... but only... if it
is designed by a real salesman! And, the fees now being
charged by "image" advertising idiots are getting so
outrageous that someone (and I guess that's gonna have to be
me) needs to step in and lay a little sobriety on
everyone involved.
There's a company in Irvine, California called
"Electronic Media Communications" or "EMC" for short. They
offer to do all kinds of electronic publicity including
preparing television press kits, arranging television news
story placements, creating satellite media tours, video news
releases, radio media tours, radio news releases, radio public
service announcements, getting your story on the various wire
services... plus... various other services including helping
you set up a web site. Here, word-for-word is the part about
web sites written in one of their recent multi-page proposals:
"WORLD
WIDE WEB SITE
"As we
all know, the World Wide Web has become the fastest growing
medium of all time. By the year 2000, more than $200 billion
dollars of commerce will be conducted on the Internet. With
health and health related topics being one of the top 5
subjects of the Internet and WWW, we would like to recommend
that Seychelle develop a considerable presence on the
Internet.
"l
Web Site Development, Hosting and Maintenance
"EMC
proposes to develop, host and maintain one of the most
substantial sites on the WWW dedicated to information about
drinking water. This site would be designed in such a way as
to provide information of interest to consumers, retail buyers
and the media about Seychelle and news and information about
water quality throughout the United States.
"Conceptualization,
Content Preparation,
Photography, Art Direction, Programming,
Audio and Video Serving:
|
$150,000 |
"Monthly Hosting and Maintenance: |
$ 30,000 (per year) |
"l
Internet
Publicity And Promotion
"Once
the site is developed, the EMC New Media publicity and
promotion department would promote the site and Seychelle as a
whole throughout the Internet and WWW. This service would
include on-going promotion in all search engines, data bases,
indices, news groups, bulletin boards, and through 'covert
infiltration in chat rooms,' etc. All of these services would
be combined with media relations programs with the on-line
versions of traditional media such as USA Today Online, CNN
Online, etc.
"Complete Online
PR Services: |
$42,000
(35 hours)@ $100 per month)" |
Well now, let's see: If my math is correct,
all these good folk want is $222,000 to create, maintain and
publicize a web site. Gosh, they must be pretty good at it,
huh. Oh wait! I see on their letterhead, they have a
web site themselves. I bet it's a doozy. It's http://www.emcnews.com.
Hmn, maybe before I go any further, I should boot up my trusty
GATEWAY and see whatever it is these electronic wizards have
created for their own company.
So hang on a minute. Sir Gary of Halbert is
going on-line. (I never thought I would ever
write or say those words.)
Wow! What a web site! It's got color! It's got
words! It's got... uh... let's see... well, it's got color and
uh, it's got words. My guess is, the creation of this
web site ought to have cost... oh say... maybe a dozen pizzas
and a couple of 6-packs of Coke for some geeky high school
student. And just look at the roster of big corporate clients
listed on their web site who have retained these wizards for
web site creation and their other services. You know, I'm in
the wrong business. I work my ass off to create multi-page
letters and long copy ads that actually sell stuff at a
profit... as opposed... to those heavily credentialed (truly)
pros who get paid zillions to create vapid,
good-for-the-client's-ego, "image-building" ads that are about
as far from a good sales pitch as Bill Clinton is from being
"Husband Of The Year."
Stay with me. In my next issue of this 2nd
generation of my newsletter, I'm going to start giving you the
true scoop on how to make money with your PC, how to play the
stock market with a truly unfair edge... and... the sober
way to create a profitable web site.
Does this mean I'm switching over to making
this a stock market and/or electronic marketing newsletter...
instead of... the stuff I usually write about? No, it only
means I'm going to add these topics to what I already
write about. I'm still the same Gary Halbert you've learned to
love and to hate, the guy who both inspires and frustrates
you... but... I'm out of the bag now. I'm loose, running
around and...
I'm On-Line & Dangerous!
You just wait.
|
Sincerely, |
|
|
|
Gary C. Halbert |
P.S. I'm going to do some price testing and this
2nd generation of my newsletter is likely to be much more
expensive than the 1st generation. But, that's only for new
subscribers. Lifers are still Lifers and, anyone who is now or
ever has been a subscriber to this newsletter can still renew
(whenever it comes time) for the same low price.
And finally, there's something else I
need to tell you. I have made a decision I should have made
years ago. What I've decided to do is... I've decided to
sell this newsletter... and... I'm going to sell it
right away!
Why am I doing this? Is it because I am
tired of writing this newsletter? Not at all, you see, what I
am really tired of is...
Not Writing This Newsletter!
Writing this newsletter is what I can do
better than I can do anything else. But you know what? It
seems like I spend about 5% of my time writing it (lately,
it's been 0%) and 95% of my time trying to do something I have
no talent for whatsoever. Namely: Running a business.
To which, a lot of people have said:
"That's easy to fix Gary. All you need is to have a good
manager and turn over all the details of running the business
to him." Sounds good. But, in reality, it doesn't work
out very well. For two reasons: (1) Often the person who says
he will run the business is, in fact, NOT competent to
do so. (2) And secondly, even if the person is
competent, I will interfere with his
ability to do a good job. The truth is, if a general manager
is still under the power of the person who actually owns the
company... and... said person with the power is (like me)
"functionally challenged"... there isn't a prayer of the
company growing the way it should. Guys like me don't need
good guys to run their businesses for them. No.
Guys Like Me Need
To Be Kicked Out Of
Their Own Businesses!
You know what I would do if I didn't
own this newsletter? It's simple: I'd spend 20 times as
much time writing it as I do now... plus... writing a
continual flow of fresh sales letters and print ads to promote
the newsletter. Then, this already pretty damn good letter
would be a masterpiece every month. And, the people who
own and run it would get seriously rich. You know, I
doubt there's any newsletter... or... even any other
publication of any nature that has been as profitable per
reader as this one. Also, I don't know of any other profitable
publication where the writer of it has been so indifferent to
promoting it. Here's the way I work: I dream up a way to
promote this newsletter or some other product. Next, I make a
marketing test... and... if the test turns out to be
profitable...
I Drop The Project!
This newsletter, in the right hands,
would have 100 times as many subscribers as it does now. I
haven't mailed a subscription pitch in years. I never
bother to ask people to renew. It's amazing how much money I
would make just by mailing a renewal pitch to my expires.
To whom am I going to sell this
newsletter? I don't know exactly but, I know I only want to
sell it to one or more people who have been reading it for a
long time and know the nature of it. I am not going to
change my writing style. If I want to write "I bet Bill
Gates never had a good piece of ass in his life," that, by
God is what I'm going to write.
What's the price going to be to whomever
ends up buying it? Not as much as you might think. I don't
care nearly as much as how much I get "up front" as I do about
how much of a bankroll the buyers have to mail letters and run
ads to get new subscribers. You see, I'm going to make my
money from taking a percentage of sales... and... therefore, I
want the people who end up owning this letter to... promote
it like crazy!
It gets worse. Whatever person or group
of persons who end up buying this letter are going to have to
agree in writing to the following:
1. No one will ever
have the ability to censor a single word I write. If I want to
write the word "shit", I'm gonna write it!
2. Theresa, who has stayed
with me for eight years already, will be guaranteed her job...
for life!
3. All the mechanical shit
(God, it feels so good to write "shit") will be handled
by Kyle Hunter in Santa Ana, California. You know, there's
lots of people who say they can handle all the details of a
big marketing campaign but, Kyle is the only person I've met
(I've known him for 11-years) who, not only can do it all...
but also... who is honest! (Translation: He's the only
lettershop owner I know of that, for sure, will not steal a
client's postage money.) Here's what Kyle can do:
a. Print, stuff, stamp, seal, address and
mail all the sales letters.
b. Take care of all the credit card
processing.
c. Fill all the orders.
d. Keep the mailing list up-to-date.
e. See that everyone involved gets an honest
accounting.
Kyle is the only person
I know who can truly offer "one-stop" shopping for a mail
order entrepreneur. By the way, so far, he is responsible for
sending out more than 300,000,000 pieces of mail. On one diet
promo I wrote, Kyle was sending out 125,000 pieces of
personalized mail... per day! If you're in the mail
order/direct-response business in any way, you need to know
this guy. Here's his address, company name, and phone number:
Kyle Hunter
Specialized Mailing
Services
3011 Shannon Street
Santa Ana, California
92704
(714)
444-2284
4. And finally, even though
I don't know who is going to end up owning this newsletter, I
do know who it is I want to set up the deal. His name
is Joe Polish, and he's the guy you should contact if you are
interested. He's a fair guy, he understands the business and,
I trust him to see everyone involved gets a square deal.To
avoid playing "telephone tag" the best thing is to simply
FAX Joe and give him your name, personal phone number and
tell him the best time to give you a call. His FAX number
is...
(602) 967-5847
Why don't I have interested people
contact me directly? It's simple. Because then, it'll
just be another example of me trying to do something I'm not
qualified to do which is set-up a business deal. I don't want
any part of that stuff anymore. All I want to do now
is...
I Want To Write!
And that's all. I'm already working on
my next issue and I am not going to let myself get
derailed again. There's too much at stake here. Not only do I
have 12-years of newsletter material to sell, I've got 12
years of PROVEN back-end products, like books,
reports and audio and video tapes of seminars. When you
combine that with what I'm now producing, (including
some truly electric, ELECTRONIC-MARKETING SEMINARS)
you're talking about a deal where...
It Would Be A Damn
Shame To Let Even
Gary Halbert Screw It Up!
P.S.#2 Do you think maybe I
wrote all that stuff about "Financial Sodomy Inc." in Irvine
because I'm a disgruntled ex-employee? Not at all. They were
paying me $3,700 per week plus a company car, a company
apartment and, all my expenses. Not only that, they liked my
work so much... they offered me an
immediate $2,000,000 bonus to stay.
I swear that's true.
You know, the CEO still can't figure out why I left. I
certainly didn't do it because I'm so flush that I don't
really have any use for a measly two million smackers. I'm not
flush at all. But, unlike lawyers, investment bankers and
stock brokers, there's some shit so revolting... even I can't do it for money!
I'd rather die broke
living on the street in a cardboard box with nothing but a
legal pad and a ball point pen (I still don't write with a PC
even though I can type)... while... writing this
newsletter the best I can... than... live in a penthouse, wear
a three-piece suit... and... pay for everything by
facilitating deals that make me want to puke.
Aw nuts, I'll just
play it out and whatever happens, happens.
Peace.
Copyright © 2002 Gary C. Halbert. All Rights
Reserved. |