Halbertism #32

Tuesday, June 15, 2004

If you are mailing a lot of sales letters via e-

mail, mail them on a Tuesday, between 11:00 a.m

 and 2:00 p.m.

That's when your e-mail is most likely to be noticed and read... because... that's when there will be the fewest competing e-mails.

If you ever get a chance to look at a graph of e-mail sales by day of the week, you will see that e-mail sales made on Tuesdays dwarf the e-mail sales made on other days of the week.